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The Lean Startup by Eric Ries
Business

The Lean Startup

by Eric Ries (2011)

The Lean Startup introduces a scientific approach to creating and managing startups. Eric Ries shows entrepreneurs how to build companies that are both more capital efficient and leverage human creativity more effectively.

Key Ideas from The Lean Startup

1

Build-Measure-Learn

The fundamental feedback loop for validated learning. Turn ideas into products, measure how customers respond, and learn whether to pivot or persevere.

2

Minimum Viable Product

Launch the simplest version to test assumptions quickly. The MVP is not about building a stripped-down product—it's about learning as fast as possible.

3

Pivot or Persevere

Use data to decide whether to change direction or stay the course. A pivot is a structured course correction designed to test a new fundamental hypothesis.

4

Innovation Accounting

Measure progress with actionable metrics, not vanity metrics. Focus on metrics that can inform decision-making and demonstrate real traction.

5

Continuous Deployment

Ship small changes frequently to learn faster. The goal is to minimize the total time through the Build-Measure-Learn feedback loop.

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